The way forward!
Or perhaps, the best option is to build a website which is user friendly and simple. It is very much a horror to learn that how big a designer be, he will be attracted to a beautiful design no matter how bad its usability is. Designing a website which is artistically brilliant may not necessarily make it a hit with users. It should be user friendly, should have easy navigation, preferably, a bread crumb, and good color scheme. This should make an ideal website for masses.
Along with clear instructions and clean, no flickering layout, a website visitor can become loyal towards a website. People new to web get attracted to the flickering banners and an un-user-friendly layout, but once they get used to it, they will try to avoid it. This will be bad for a website. Hence, it's always advisable that you should have a simple layout that specializes in User Friendliness.
A website interacts with a visitor on behalf of a firm / individual. This interaction has to be smooth to win customers back to back. Better the interaction, better the results. It helps the user get what he wants, and you can sell what the user wants. That's how it should work.
